Coca-Cola’s amazing Super Bowl ad features a lesbian couple and a non-binary person
| A new advert from Coca-Cola features a lesbian couple and a non-binary person.
The heartwarming ad, which will air on Sunday during the Super Bowl, is one of acceptance and diversity.
Alongside the LGBT representation, it also includes a woman in a hijab, an interracial couple and – prominently – female friendship.
The voiceover, which switches between different people as the camera does too, tells viewers: “There’s a Coke for he – and she – and her – and me – and them.”
On the “and them,” the ad shows a person with a rainbow-coloured collar smiling at the camera.
Later on, the ad shows a woman in a car, while the voiceover says: “We all have different looks.”
And then – panning across to another woman in the driver’s seat – the voiceover says: “And loves.”
The Wonder of Us is scheduled to be shown to more than 100 million people during the fourth quarter of the Super Bowl between the New England Patriots and Philadelphia Eagles.
And the decision to use a diverse cast was deliberate, according to Coca-Cola.
The company’s creative VP in North America, Brynn Bardacke, told AdWeek: “For this particular message, it is a strategic choice for us.
Tags: lesbian couple