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Transgender model Munroe Bergdorf slams Dove advert

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UPDATE:

‘It’s saying black skin is dirty and white is clean’: Transgender model Munroe Bergdorf hits out at controversial Dove advert which shows a black woman taking off her shirt and becoming a white woman


Dove is facing a wave of criticism after airing a 'racially insensitive' advert depicting a black woman appearing to take off her shirt and skin to become a white woman.

The beauty giant is the source of debate this morning, with transgender model Munroe Bergdorf questioning whether its latest campaign was deliberately attempting to spark outrage.

The model - who was sacked by L'Oreal after labelling 'all white people' racist - told Good Morning Britain: 'There is a precedent in the beauty industry that white is pure and light and fresh and black isn’t.'

Presenters Susanna Reid and Piers Morgan echoed her sentiments, with Piers questioning whether Dove had launched the controversial campaign for publicity.

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Soap Company Dove is facing a wave of criticism after a four-panel shot shows a black woman in a chocolate brown shirt taking it off and revealing herself to be a white woman in a off-white shirt.


Speaking on Good Morning Britain today, Munroe Bergdorf said Dove 'missed the mark' with the advert and needed to look at the team behind its marketing campaigns

In the now deleted picture, the four-panel shot shows a black woman taking off a brown shirt and revealing herself to be a white woman in an off-white shirt.

Bergdorf became the first trans woman to appear in a L'Oreal Paris UK campaign when she was cast as part of a diversity initiative.

However, the cosmetics giant terminated her contract after claiming the model was at odds with their values of 'diversity' and 'tolerance'.

Speaking on Good Morning Britain today, she said Dove 'missed the mark' with the advert and needed to look at the team behind its marketing campaigns.

She said: 'This harks back to nineteenth century feelings, to adverts where children are depicted as black, scrubbing off their blackness and turning white.

'It makes you wonder if the crew is as diverse as the cast. There is a precedent in the beauty industry that white is pure and light and fresh and black isn’t.

'They had a bottle that said from normal to dark skin – so what is normal? Why are they getting it wrong so many times? It makes you think, are they doing it on purpose?'



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